Video & Audio

Video & Audio are highly effective ways to reach your audience through sight, sound and motion. A compelling campaign can either complement or take the place of an existing TV advertising budget, local radio budget or both by cutting costs/waste through locating only your ideal prospects with the most potential to become customers.

Pre-Roll

Your 15 to 30-second video ad/commercial will appear to targeted users after they click the video, or streaming content, they elect to view. Before the selected video content begins, your 15 to 30-second commercial will run. We have a host of options from non-skippable commercials that users must watch in their entirety, to TrueView skippable options that give users the power to skip the commercial after 5 seconds. Each of these can be highly targeted based upon demographics, geography and customer interests.

CTV/OTT

Connected TV (CTV) and Over-The-Top (OTT) are interchangeable concepts. Both utilize digital applications such as Hulu to target video content to likely customers on devices such as Smart TVs and digital platforms like Roku, the Amazon Fire TV Stick and more.

Paid Social Videos

Social media sites are excellent candidates to utilize video to reach your target market within environments that already lend themselves to the sharing of content and brands.

Streaming Audio

Hone in on your potential customers through smartphone music apps, websites, in-dash vehicles systems and even at-home personal assistants such as Alexa and Google Home.

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  • Case Study – Utility Company

     

Articles

Demystifying GA4: Mastering Paid Ads Analytics

Demystifying GA4: Mastering Paid Ads Analytics

In the fast-paced digital world, running paid ads is a crucial strategy for businesses to reach their target audience effectively. To measure the success of these campaigns, marketers turn to robust analytics tools, and Google Analytics 4 (GA4) emerges as the latest game-changer. In this blog post, we’ll delve into the world of GA4 and explore how it empowers marketers to gain deeper insights into their paid ads’ performance, ultimately driving data-driven decision-making and campaign optimization.

Traditional Marketing vs. Programmatic Marketing

Traditional Marketing vs. Programmatic Marketing

Marketing is the backbone of any successful business, and with the rise of digital technologies, the landscape has witnessed a shift from traditional marketing to programmatic marketing. In this blog post, we will explore the pros and cons of traditional marketing and programmatic marketing to help businesses make informed decisions about their marketing strategies. 

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