Quick! What’s the first thing you do when you have a question? You “Google it,” of course! Within seconds, search engines like Google and Yahoo! magically serve you website recommendations perfectly catered to your query. But no wizardry here. The results you see are...
Digital marketing means reaching people online to sell them things. Simple right?
Not so fast.
It turns out, a lot goes into crafting those clever digital marketing messages — the ones that achieve successful results, anyway.
Mobile and tablet web traffic has been on the rise, and it’s not slowing down anytime soon. Users expect a tailored, effortless experience based on their device of choice — that’s where responsive design (RWD) comes in. You may have heard of this term before and...
If you are like most people, when you hear the word “programmatic” you may think it is some new setting on an expensive dishwasher or multi-zone thermostat.
But what does it really mean?
At 535media, we typically work though the customer acquisition process in three phases. The first step relies heavily on research and development. Going through a thorough analysis allows our team to lay the groundwork for the exercises needed to identify the proper messaging based on the brand’s user types and who the key purchasing decision-makers are.
Whether you’re a new business and want to jump start your sales or an established one trying to expand your reach, you need to have a solid digital marketing plan in place to grow and thrive in the 21st century. When you start to investigate your digital marketing options, you will discover that there are many channels and tactics from which to choose.
Whether you’ve been running digital marketing for years wondering about the efficiency of your budget, or you’re thinking about launching a campaign and having trouble deciding how much you need to spend, this article will detail a proven process that will help you arrive at the right number.
You hear from lots of people that advertising on social media is the way to go for your business. Because you hear it so often you probably don’t doubt it, but how do you make sure that you don’t waste your valuable time or resources because you have no idea what it takes to get started?
Google My Business (GMB) is a service from Google that helps businesses with controlling and managing their online presence within the Google platform.