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How To Optimize Your Email Marketing For Mobile

How To Optimize Your Email Marketing For Mobile

Email marketing has changed in the last 5 years thanks to the advancement of our smartphones.  According to Site Impact, “46% of all emails are opened on mobile devices”.   So, let's go over some tips to help you optimize your email marketing for mobile.  Make It...

Maintain Your SEO During Site Updates and Migrations

Maintain Your SEO During Site Updates and Migrations

Congratulations on working towards improving your website! This article provides info on the main things you need to do to help ensure you maintain the equity and domain authority you have built on your site for when you perform site maintenance, or with any type of...

What is SEO, How Does it Work and Why Do You Need It?

What is SEO, How Does it Work and Why Do You Need It?

Quick! What’s the first thing you do when you have a question? You “Google it,” of course! Within seconds, search engines like Google and Yahoo! magically serve you website recommendations perfectly catered to your query. But no wizardry here. The results you see are...

Why responsive web design?

Why responsive web design?

Mobile and tablet web traffic has been on the rise, and it’s not slowing down anytime soon. Users expect a tailored, effortless experience based on their device of choice — that’s where responsive design (RWD) comes in. You may have heard of this term before and...

Acquisition strategy: How to craft a performance marketing plan

Acquisition strategy: How to craft a performance marketing plan

At 535media, we typically work though the customer acquisition process in three phases. The first step relies heavily on research and development. Going through a thorough analysis allows our team to lay the groundwork for the exercises needed to identify the proper messaging based on the brand’s user types and who the key purchasing decision-makers are.

How to Create The Right Digital Marketing Plan For Your Business.

How to Create The Right Digital Marketing Plan For Your Business.

Whether you’re a new business and want to jump start your sales or an established one trying to expand your reach, you need to have a solid digital marketing plan in place to grow and thrive in the 21st century. When you start to investigate your digital marketing options, you will discover that there are many channels and tactics from which to choose.

Is Your Digital Marketing Budget Too High, Too Low Or Just Right?

Is Your Digital Marketing Budget Too High, Too Low Or Just Right?

Whether you’ve been running digital marketing for years wondering about the efficiency of your budget, or you’re thinking about launching a campaign and having trouble deciding how much you need to spend, this article will detail a proven process that will help you arrive at the right number.

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