Our Blog

Many people think that SEO and SEM are one and the same. Or, at least similar enough that the terminology can be used interchangeably. That is not the case. While both SEO and SEM work hand-in-hand and generate traffic via search engines, they differ in their methodologies.

Meet 535media’s Manager of Operations, James Zackal.

Search engine optimization – or SEO – is a digital marketing practice intended to improve the quality and quantity of organic traffic to a website. Basically, SEO helps make a website easier to find and boosts its ranking on search engine results pages. Search engines...

Admit it, digital marketing can be intimidating for even the best marketing teams. Without experience, developing, executing and optimizing an effective digital strategy can be challenging and time-consuming. Social media algorithms along with search engine...

For many marketers, it is too easy to get bogged down by day-to-day tasks. We find ourselves just trying to get through the day. We run an ad, send an email newsletter, write a blog post, push out some content on social and worry about tomorrow tomorrow. However, to...

Americans are watching more television than ever before, however, live, or linear, television viewing has been on the decline. According to MoffettNathanson Research, time viewed on broadcast and cable networks was down 9% in Q1 2021 and that descent is expected to...

535media is turning 5 and you have every reason to celebrate. Why? Because we bring a fresh approach to digital marketing using cutting-edge technology that will deliver results for you.

Email marketing has changed in the last 5 years thanks to the advancement of our smartphones.  According to Site Impact, “46% of all emails are opened on mobile devices”.   So, let's go over some tips to help you optimize your email marketing for mobile.  Make It...