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Demystifying GA4: Mastering Paid Ads Analytics
In the fast-paced digital world, running paid ads is a crucial strategy for businesses to reach their target audience effectively. To measure the success of these campaigns, marketers turn to robust analytics tools, and Google Analytics 4 (GA4) emerges as the latest game-changer. In this blog post, we’ll delve into the world of GA4 and explore how it empowers marketers to gain deeper insights into their paid ads’ performance, ultimately driving data-driven decision-making and campaign optimization.
Traditional Marketing vs. Programmatic Marketing
Marketing is the backbone of any successful business, and with the rise of digital technologies, the landscape has witnessed a shift from traditional marketing to programmatic marketing. In this blog post, we will explore the pros and cons of traditional marketing and programmatic marketing to help businesses make informed decisions about their marketing strategies.
How can you leverage Instagram for your business?
Instagram is a powerful platform to engage with your audience and grow your business. Find out more about how you can make Instagram work for you.
What is SEM and should SEM be a part of your marketing strategy
Many people think that SEO and SEM are one and the same. Or, at least similar enough that the terminology can be used interchangeably. That is not the case. While both SEO and SEM work hand-in-hand and generate traffic via search engines, they differ in their methodologies.
Employee Spotlight – James Zackal
Meet 535media’s Manager of Operations, James Zackal.
What is SEO and why is SEO important
Search engine optimization – or SEO – is a digital marketing practice intended to improve the quality and quantity of organic traffic to a website. Basically, SEO helps make a website easier to find and boosts its ranking on search engine results pages. Search engines...
Your Guide to Hiring a Digital Marketing Agency
Admit it, digital marketing can be intimidating for even the best marketing teams. Without experience, developing, executing and optimizing an effective digital strategy can be challenging and time-consuming. Social media algorithms along with search engine...
How To Establish Your Digital Marketing Strategy
For many marketers, it is too easy to get bogged down by day-to-day tasks. We find ourselves just trying to get through the day. We run an ad, send an email newsletter, write a blog post, push out some content on social and worry about tomorrow tomorrow. However, to...
What the … CTV?
Americans are watching more television than ever before, however, live, or linear, television viewing has been on the decline. According to MoffettNathanson Research, time viewed on broadcast and cable networks was down 9% in Q1 2021 and that descent is expected to...