Digital Advertising

University Student
Acquisition Campaign

The Challenge

In an increasingly competitive climate, this mid-west university was finding it more difficult to maintain their quota of new student applications. Our goal was to increase applications by 100% for the 2018-19 school year.

The Solution

535media used geo-fencing next to the university’s billboards as well as around other competing univer- sities.

We also used keyword search retargeting, category contextual targeting and site retargeting to capture an audience that was in the market for a university.

CATEGORY

University

CAMPAIGN DURATION

8 MONTH

CAMPAIGN RESULTS

  • Over 6,000 applications submitted
  • 500% increase in click through rate
  • 800% increase in organic traffic
  • 250% increase in new users

Results

over eight months since the campaign lunched, we saw dramatic gains accros the four below KPIs.

Pre-Campaign

Post-Campaign

New Application

Organic Traffic

New Users

Click – Through Rate

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