Video & Audio
Your 15 to 30-second video ad/commercial will appear to targeted users after they click the video, or streaming content, they elect to view. Before the selected video content begins, your 15 to 30-second commercial will run. We have a host of options from non-skippable commercials that users must watch in their entirety, to TrueView skippable options that give users the power to skip the commercial after 5 seconds. Each of these can be highly targeted based upon demographics, geography and customer interests.
Connected TV (CTV) and Over-The-Top (OTT) are interchangeable concepts. Both utilize digital applications such as Hulu to target video content to likely customers on devices such as Smart TVs and digital platforms like Roku, the Amazon Fire TV Stick and more.
Paid Social Videos
Social media sites are excellent candidates to utilize video to reach your target market within environments that already lend themselves to the sharing of content and brands.
Hone in on your potential customers through smartphone music apps, websites, in-dash vehicles systems and even at-home personal assistants such as Alexa and Google Home.
You hear from lots of people that advertising on social media is the way to go for your business. Because you hear it so often you probably don’t doubt it, but how do you make sure that you don’t waste your valuable time or resources because you have no idea what it takes to get started?
In 1994 the World Wide Web was still in its infancy. Publishers were waking up the idea of presenting their content on the new digital medium, but were unsure of how to monetize it. Sound familiar?
Malvertising, a combination of the words malware and advertising, is a method used by cyber criminals to use legitimate websites to trick or scam their users into providing sensitive information or installing malware and viruses.