Video & Audio
Your 15 to 30-second video ad/commercial will appear to targeted users after they click the video, or streaming content, they elect to view. Before the selected video content begins, your 15 to 30-second commercial will run. We have a host of options from non-skippable commercials that users must watch in their entirety, to TrueView skippable options that give users the power to skip the commercial after 5 seconds. Each of these can be highly targeted based upon demographics, geography and customer interests.
Connected TV (CTV) and Over-The-Top (OTT) are interchangeable concepts. Both utilize digital applications such as Hulu to target video content to likely customers on devices such as Smart TVs and digital platforms like Roku, the Amazon Fire TV Stick and more.
Paid Social Videos
Social media sites are excellent candidates to utilize video to reach your target market within environments that already lend themselves to the sharing of content and brands.
Hone in on your potential customers through smartphone music apps, websites, in-dash vehicles systems and even at-home personal assistants such as Alexa and Google Home.
In the fast-paced digital world, running paid ads is a crucial strategy for businesses to reach their target audience effectively. To measure the success of these campaigns, marketers turn to robust analytics tools, and Google Analytics 4 (GA4) emerges as the latest game-changer. In this blog post, we’ll delve into the world of GA4 and explore how it empowers marketers to gain deeper insights into their paid ads’ performance, ultimately driving data-driven decision-making and campaign optimization.
Marketing is the backbone of any successful business, and with the rise of digital technologies, the landscape has witnessed a shift from traditional marketing to programmatic marketing. In this blog post, we will explore the pros and cons of traditional marketing and programmatic marketing to help businesses make informed decisions about their marketing strategies.
Instagram is a powerful platform to engage with your audience and grow your business. Find out more about how you can make Instagram work for you.