Display
Affinity
Reach customers based on their specific interests as they browse online content through websites, mobile device apps, digital channels and video services. You can select from a wide range of interest groupings, and your ads will be shown only to those with a specific interest in your services; making affinity targeting an efficient method to reach targeted customers.
In-Market
Reach likely buyers of your products and/or services within your defined market. These likely-to-buy candidates are identified when their online browsing behavior triggers potential intent to purchase goods or services similar to those your are selling; making for an efficient tactic to uncover your target audience and drive new conversions.
Custom Audience Network
No other business is the same as yours. Your customers are demographically unique, have specific interests and exhibit online browsing behaviors that may be particularly unique to your. These attribute makes a custom audience network vital to successful online marketing. We will help create a vibrant network of customers for your business fed by analysis of websites your target market is most likely to visit.
Demographics
Targeting customers in the right demographic increases the likelihood of marketing success. Age, income level and other demographic data help pinpoint customers and drive them to your website.
Site Retargeting
It can be frustrating when customers visit your site but don’t purchase your products and services. With site retargeting, you can identify prospective customers who have visited your website and create a reminder or value proposition to draw them back.
Search Retargeting
People who search using words related to your industry are ideal potential customers. Through search retargeting, we can show your banner ads to customers who have entered relevant keyword phrases into sites across the internet, brand your business and ultimately draw them to your website.
Contextual
There are two types of contextual targeting: keyword and category. Each method uses online behavior to bring likely consumers to your site. Keyword targeting helps you reach an audience drawn to content with keywords relevant to your business. Category targeting identifies audiences engaged on websites or even sections of websites that include content associated with your business.
Geofencing
Using third-party geolocation data, we can target customers who visit or travel near any brick-and-mortar location — including your competitor’s — and serve display ads to them through apps on their mobile devices. We also can set up conversion zones that track activity to help you learn who responds to your online marketing.
Our Work
Case – University
Case Study – Hospital
Case Study – Law Firm
Case Study – Utility Company
Articles
What is SEM and should SEM be a part of your marketing strategy
Many people think that SEO and SEM are one and the same. Or, at least similar enough that the terminology can be used interchangeably. That is not the case. While both SEO and SEM work hand-in-hand and generate traffic via search engines, they differ in their methodologies.
Employee Spotlight – James Zackal
Meet 535media’s Manager of Operations, James Zackal.
What is SEO and why is SEO important
Search engine optimization – or SEO – is a digital marketing practice intended to improve the quality and quantity of organic traffic to a website. Basically, SEO helps make a website easier to find and boosts its ranking on search engine results pages. Search engines...