Instagram is the second most access social network behind, you guessed it, Facebook. The platform sees over one billion active monthly users.

Instagram is visual-first so it can really help to humanize your brand. Businesses can use Instagram to showcase their products and services, highlight events and employees, recruit talent and engage with their audience.

So, how can you make Instagram work for your business?

I’ve got some ideas…

To get started, set up a business account and optimize your profile to reflect your brand identity. Use a recognizable profile picture, write a clear and concise bio, and include a link to your website or landing page.

Next, it’s time to determine your content strategy. As with any social platform, it’s important to be authentic and transparent. Your content should reflect your personality and brand identity and not feel forced. Pro tip: plan your posts in advance and set up a consistent posting schedule. Get started by posting 2-3 times per week, and then eventually 1-2 times per day.

Experiment with high-quality visuals that align with your brand aesthetic. Think high-resolution images, engaging videos, compelling graphics and other visually appealing content. Try a mix of images and graphics that represent your products and services and add some behind-the-scenes videos. Also, remember to use relevant hashtags to help with discoverability.

Instagram Stories are an excellent way to engage with your audience in a more casual and authentic manner. Use features like polls, quizzes, and question stickers to encourage interaction. Share exclusive footage, promotions, or tutorials to give your followers a unique experience.

Interact with your followers by responding to comments and direct messages. Like and comment on their posts to foster a sense of community. Show appreciation for user-generated content by featuring it on your profile or in your Stories, which can also encourage others to create and share content related to your brand.

You may also want to consider investing in Instagram advertising to reach a wider audience. Utilize features like photo ads, video ads, carousel ads, or Stories ads to showcase your products or services to potential customers. Instagram’s ad targeting options allow you to reach specific demographics, interests, or behaviors.

If you sell products, take advantage of Instagram Shopping features. Set up a product catalog, tag products in your posts, and use shopping stickers in your Stories to make it easier for users to discover and purchase items directly from your profile.

Whatever your content strategy, remember to regularly review Instagram Insights to gain insights into your audience, engagement, and content performance. Identify what types of content resonates most with your audience and adjust your strategy accordingly.

Building a strong presence on Instagram takes time and consistency. Experiment with different content formats, captions, and hashtags to optimize your reach and engagement. It’s important to monitor your progress, adapt to changes in trends or algorithms, and continuously refine your strategy to achieve your business goals.