535media conducted multiple campaigns for this client with the overall goal to raise awareness for educational programs such as School of Nursing, increase the number of patients for new medical programs at the hospital (Psychology, Endocrinology), and attract new patients for primary care visits.
Using targeted display for recruiting nurses was also a primary campaign for the last 2+ years. All of the campaigns were smaller in size (50,000 to 100,000 impressions each), but they averaged four campaigns a month that encompassed Primary Care, Endocrinology, Pain Treatment, Nursing Recruitment, Nursing School and Psychology.
535media targeted within a radius of the hospital. In most cases, we used almost every tactic available (keyword search, category, geo-fencing, site retargeting) for individuals looking for this campaign content. Examples included geo-fencing nursing graduations and competing primary care doctor offices.
We increased awareness about the hospital’s offerings by driving a total of 11,535 clicks, 7,531,564 impressions and 6,396 actions.