OVERVIEW
A utility company wanted to run a public service announcement campaign informing residents that it was working in their neighborhood. The goal was to get as many people in the target areas to visit the company’s website to obtain more information.
CATEGORY
Energy Company
CAMPAIGN LENGTH
3 MONTH
SOLUTION
535media used keyword search retargeting for the areas the company wanted to geo-target. When users searched for the utility or its construction project within the geo-target locations, they would be retargeted with ads.
Results
- Over 1,036,328 impressions
- 2,620 clicks
- Exceptional CTR of 0.25%