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The Local Advantage: How Regional Businesses Can Outperform National Brands With Smarter Ad Targeting
Aim for the target, where you know your audience is. When you think about digital advertising, it’s easy to assume national brands have the upper hand. They have bigger budgets, more brand recognition, and massive departments focused on marketing strategy.But here’s...
Why Geofencing Is a Must-Have in Your 2025 Marketing Toolkit
There are loads of ways to target an intended audience using demographics including age, occupation, income, and more to tailor specific content to specific individuals that can become members of your target audience. A popular strategy to target an audience is...
Three Strategic Requirements for Digital Success in 2025
In today's fiercely competitive and noisy digital space, success is not a matter of luck or simply having the biggest budget. It’s about strategy, precision, and data. Many businesses still view digital marketing as a chaotic scramble—a cycle of posting, paying, and...