by Lindsay Bock | Feb 10, 2023 | Blog
Many people think that SEO and SEM are one and the same. Or, at least similar enough that the terminology can be used interchangeably. When these terms originated (20+ years ago!), SEM was generally considered an umbrella term referencing any tactics a business used...
by Lindsay Bock | Nov 4, 2022 | Blog
James Zackal is the Manager of Operations for 535media. Prior to joining 535media, James was working as a Sales Support Administrator for Coldwell Banker. “After working in a different industry for a few years, I wanted to return to digital media and...
by Lindsay Bock | Sep 20, 2021 | Blog
Search engine optimization – or SEO – is a digital marketing practice intended to improve the quality and quantity of organic traffic to a website. Basically, SEO helps make a website easier to find and boosts its ranking on search engine results pages. Search engines...
by elilja | Aug 26, 2021 | Blog
Admit it, digital marketing can be intimidating for even the best marketing teams. Without experience, developing, executing and optimizing an effective digital strategy can be challenging and time-consuming. Social media algorithms along with search engine...
by elilja | Jul 7, 2021 | Blog
For many marketers, it is too easy to get bogged down by day-to-day tasks. We find ourselves just trying to get through the day. We run an ad, send an email newsletter, write a blog post, push out some content on social and worry about tomorrow tomorrow. However, to...
by elilja | Jun 15, 2021 | Blog
Americans are watching more television than ever before, however, live, or linear, television viewing has been on the decline. According to MoffettNathanson Research, time viewed on broadcast and cable networks was down 9% in Q1 2021 and that descent is expected to...
