by Lindsay Bock | Jul 27, 2023 | Blog
Written by: Cody Stivanson In the fast-paced digital world, running paid ads is a crucial strategy for businesses to reach their target audience effectively. To measure the success of these campaigns, marketers turn to robust analytics tools, and Google Analytics 4...
by Lindsay Bock | Jun 9, 2023 | Blog
Traditional Marketing vs. Programmatic Marketing: Exploring the Pros and Cons BY: Cody Stivanson Marketing is the backbone of any successful business, and with the rise of digital technologies, the landscape has witnessed a shift from traditional marketing to...
by Lindsay Bock | Feb 10, 2023 | Blog
Many people think that SEO and SEM are one and the same. Or, at least similar enough that the terminology can be used interchangeably. When these terms originated (20+ years ago!), SEM was generally considered an umbrella term referencing any tactics a business used...
by Lindsay Bock | Nov 4, 2022 | Blog
James Zackal is the Manager of Operations for 535media. Prior to joining 535media, James was working as a Sales Support Administrator for Coldwell Banker. “After working in a different industry for a few years, I wanted to return to digital media and...
by Lindsay Bock | Sep 20, 2021 | Blog
Search engine optimization – or SEO – is a digital marketing practice intended to improve the quality and quantity of organic traffic to a website. Basically, SEO helps make a website easier to find and boosts its ranking on search engine results pages. Search engines...
by elilja | Aug 26, 2021 | Blog
Admit it, digital marketing can be intimidating for even the best marketing teams. Without experience, developing, executing and optimizing an effective digital strategy can be challenging and time-consuming. Social media algorithms along with search engine...
