What is SEO, How Does it Work and Why Do You Need It?

What is SEO, How Does it Work and Why Do You Need It?

Quick! What’s the first thing you do when you have a question? You “Google it,” of course! Within seconds, search engines like Google and Yahoo! magically serve you website recommendations perfectly catered to your query. But no wizardry here. The results you see are...
Why responsive web design?

Why responsive web design?

Mobile and tablet web traffic has been on the rise, and it’s not slowing down anytime soon. Users expect a tailored, effortless experience based on their device of choice — that’s where responsive design (RWD) comes in. You may have heard of this term before and...
Programmatic Advertising — What? Why? How?

Programmatic Advertising — What? Why? How?

If you are like most people, when you hear the word “programmatic” you may think it is some new setting on an expensive dishwasher or multi-zone thermostat. But what does it really mean? When it comes to digital advertising, the phrase ‘programmatic advertising’...