Programmatic Advertising — What? Why? How?

Programmatic Advertising — What? Why? How?

If you are like most people, when you hear the word “programmatic” you may think it is some new setting on an expensive dishwasher or multi-zone thermostat. But what does it really mean? When it comes to digital advertising, the phrase ‘programmatic advertising’...
Social Media Content

Social Media Content

You hear from many people that advertising on social media is the way to go for your business. But how do you ensure you don’t waste your time or resources? One day, you get presented with a budget to “run some social ads,” but there are so many social channels that...
How To Optimize Your Google My Business Page

How To Optimize Your Google My Business Page

What is Google My Business? Google My Business (GMB) is a service from Google that helps businesses with controlling and managing their online presence within the Google platform. Google My Business serves as an online directory listing for businesses, and populates...