Demystifying GA4: Mastering Paid Ads Analytics

Demystifying GA4: Mastering Paid Ads Analytics

Written by: Cody Stivanson In the fast-paced digital world, running paid ads is a crucial strategy for businesses to reach their target audience effectively. To measure the success of these campaigns, marketers turn to robust analytics tools, and Google Analytics 4...
Traditional Marketing vs. Programmatic Marketing

Traditional Marketing vs. Programmatic Marketing

Traditional Marketing vs. Programmatic Marketing: Exploring the Pros and Cons  BY: Cody Stivanson Marketing is the backbone of any successful business, and with the rise of digital technologies, the landscape has witnessed a shift from traditional marketing to...
Employee Spotlight – James Zackal

Employee Spotlight – James Zackal

James Zackal is the Manager of Operations for 535media. Prior to joining 535media, James was working as a Sales Support Administrator for Coldwell Banker. “After working in a different industry for a few years, I wanted to return to digital media and...