by Lindsay Bock | Oct 10, 2025 | Blog
There are loads of ways to target an intended audience using demographics including age, occupation, income, and more to tailor specific content to specific individuals that can become members of your target audience. A popular strategy to target an audience is...
by Lindsay Bock | Oct 10, 2025 | Blog
In today’s fiercely competitive and noisy digital space, success is not a matter of luck or simply having the biggest budget. It’s about strategy, precision, and data. Many businesses still view digital marketing as a chaotic scramble—a cycle of posting, paying,...
by Lindsay Bock | Oct 10, 2025 | Blog
In today’s competitive digital landscape, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are essential to gaining visibility, reaching targeted audiences, and driving conversions. While SEO builds organic, long-term growth, SEM provides immediate,...
by Lindsay Bock | Oct 2, 2025 | Blog
Discover how to chart a successful course in the dynamic world of digital marketing with expert strategies featured on Public Television’s Empowered with Meg Ryan. Public Television viewers will gain valuable insights into the evolving landscape of digital...
by Jeffrey Simmons | Jun 28, 2024 | Blog
Digital marketing is all about reaching people online to sell products or services. Simple, right? Not quite. Crafting effective digital marketing messages requires a thoughtful approach, and since every brand is unique, a one-size-fits-all strategy won’t work....
by Lindsay Bock | Jul 27, 2023 | Blog
Written by: Cody Stivanson In the fast-paced digital world, running paid ads is a crucial strategy for businesses to reach their target audience effectively. To measure the success of these campaigns, marketers turn to robust analytics tools, and Google Analytics 4...
