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Search engine optimization – or SEO – is a digital marketing practice intended to improve the quality and quantity of organic traffic to a website. Basically, SEO helps make a website easier to find and boosts its ranking on search engine results pages. Search engines...

Admit it, digital marketing can be intimidating for even the best marketing teams. Without experience, developing, executing and optimizing an effective digital strategy can be challenging and time-consuming. Social media algorithms along with search engine...

For many marketers, it is too easy to get bogged down by day-to-day tasks. We find ourselves just trying to get through the day. We run an ad, send an email newsletter, write a blog post, push out some content on social and worry about tomorrow tomorrow. However, to...

Americans are watching more television than ever before, however, live, or linear, television viewing has been on the decline. According to MoffettNathanson Research, time viewed on broadcast and cable networks was down 9% in Q1 2021 and that descent is expected to...

535media is turning 5 and you have every reason to celebrate. Why? Because we bring a fresh approach to digital marketing using cutting-edge technology that will deliver results for you.

Email marketing has changed in the last 5 years thanks to the advancement of our smartphones.  According to Site Impact, “46% of all emails are opened on mobile devices”.   So, let's go over some tips to help you optimize your email marketing for mobile.  Make It...

Congratulations on working towards improving your website! This article provides info on the main things you need to do to help ensure you maintain the equity and domain authority you have built on your site for when you perform site maintenance, or with any type of...

Quick! What’s the first thing you do when you have a question? You “Google it,” of course! Within seconds, search engines like Google and Yahoo! magically serve you website recommendations perfectly catered to your query. But no wizardry here. The results you see are...

Mobile and tablet web traffic has been on the rise, and it’s not slowing down anytime soon. Users expect a tailored, effortless experience based on their device of choice — that’s where responsive design (RWD) comes in. You may have heard of this term before and...