There are loads of ways to target an intended audience using demographics including age, occupation, income, and more to tailor specific content to specific individuals that can become members of your target audience.   A popular strategy to target an audience is...

In today's fiercely competitive and noisy digital space, success is not a matter of luck or simply having the biggest budget. It’s about strategy, precision, and data. Many businesses still view digital marketing as a chaotic scramble—a cycle of posting, paying, and...

In today’s competitive digital landscape, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are essential to gaining visibility, reaching targeted audiences, and driving conversions. While SEO builds organic, long-term growth, SEM provides immediate,...

Discover how to chart a successful course in the dynamic world of digital marketing with expert strategies featured on Public Television's Empowered with Meg Ryan. Public Television viewers will gain valuable insights into the evolving landscape of digital marketing...

Digital marketing means reaching people online to sell them things. Simple right?
Not so fast.
It turns out, a lot goes into crafting those clever digital marketing messages — the ones that achieve successful results, anyway.

In the fast-paced digital world, running paid ads is a crucial strategy for businesses to reach their target audience effectively. To measure the success of these campaigns, marketers turn to robust analytics tools, and Google Analytics 4 (GA4) emerges as the latest game-changer. In this blog post, we’ll delve into the world of GA4 and explore how it empowers marketers to gain deeper insights into their paid ads’ performance, ultimately driving data-driven decision-making and campaign optimization.

Marketing is the backbone of any successful business, and with the rise of digital technologies, the landscape has witnessed a shift from traditional marketing to programmatic marketing. In this blog post, we will explore the pros and cons of traditional marketing and programmatic marketing to help businesses make informed decisions about their marketing strategies. 

Many people think that SEO and SEM are one and the same. Or, at least similar enough that the terminology can be used interchangeably. That is not the case. While both SEO and SEM work hand-in-hand and generate traffic via search engines, they differ in their methodologies.