In an increasingly competitive climate, this mid-west university was finding it more diﬀicult to maintain their quota of new student applications. Our goal was to increase applications by 100% for the 2018-19 school year.
535media used geo-fencing next to the university’s billboards as well as around other competing univer- sities.
We also used keyword search retargeting, category contextual targeting and site retargeting to capture an audience that was in the market for a university.
- Over 6,000 applications submitted
- 500% increase in click through rate
- 800% increase in organic traﬀic
- 250% increase in new users
over eight months since the campaign lunched, we saw dramatic gains accros the four below KPIs.