In an increasingly competitive climate, this mid-west university was finding it more diﬀicult to maintain their quota of new student applications. Our goal was to increase applications by 100% for the 2018-19 school year.
535media used geo-fencing next to the university’s billboards as well as around other competing universities.
We also used keyword search retargeting, category contextual targeting and site retargeting to capture an audience that was in the market for a university.
- Over 6,000 applications submitted
- 500% increase in click through rate
- 800% increase in organic traﬀic
- 250% increase in new users
over eight months since the campaign lunched, we saw dramatic gains across the four below KPIs.