The Challenge
In an increasingly competitive climate, this mid-west university was finding it more difficult to maintain their quota of new student applications. Our goal was to increase applications by 100% for the 2018-19 school year.
The Solution
535media used geo-fencing next to the university’s billboards as well as around other competing universities.
We also used keyword search retargeting, category contextual targeting and site retargeting to capture an audience that was in the market for a university.
CATEGORY
University
CAMPAIGN DURATION
8 MONTH
CAMPAIGN RESULTS
- Over 6,000 applications submitted
- 500% increase in click through rate
- 800% increase in organic traffic
- 250% increase in new users
Results
over eight months since the campaign lunched, we saw dramatic gains across the four below KPIs.
Pre-Campaign
Post-Campaign
New Application
Organic Traffic
New Users
