An eye care provider wanted to promote a discount offer for eyeglasses and contacts with a programmatic advertising campaign. It enlisted 535media to use geo-fencing technology and other tactics to reach its target audience and achieve the industry average of .08-.1% CTR.
The client identified several area competitors, and 535media built geo-fences around each location to target their visitors. The campaign also featured keyword search retargeting, category contextual targeting, and mobile geo-optimization to maximize reach and performance.
After launch, 535media helped improve campaign performance, in part, by modifying and adding keywords, adjusting frequency caps, and blacklisting domains.
During the one-month campaign, we delivered a .28% CTR, exceeding the client’s initial goal of .08-.1% CTR.
- CAMPAIGN CTR – .28%