Introduction
Westinghouse Arts Academy is a tuition-free public arts school. They came to 535media looking to improve their digital presence and increase student enrollment for the 2020-2021 school year.
The Challenge
To earn more enrollments through digital efforts from January through August of 2020.
The Solution
We started with web development work to ensure the “admissions” landing page had enough relevant information and a short form prominently displayed to drive more conversions. Then throughout the year we focused heavily on social and paid search to capture our target audience lower in the funnel and drive more sign ups.
The Results:
We met the client goal, driving 120 enrollments for the school from January through August.