Digital Advertising

Case Study:

Pittsburgh Home & Garden Show – Spring 2022 

The Challenge:

Following a condensed schedule in 2020 and a full postponement in 2021, the Pittsburgh Home & Garden Show was looking to come back bigger and better than ever in 2022. 535media was tasked with promoting the show to a broad audience along with driving coupon downloads and ticket sales.   

Our Solution:

535media recommended a full-funnel approach – from targeted display to paid search – to truly saturate the market. The Pittsburgh Home & Garden show has broad appeal and to effectively reach the entire market, we successfully deployed a number of tactics including social, event geo-fences, streaming video, email and more.


    • 21,555 goal completions and a 21.84% conversion rate 
    • The social media portion of the campaign drove a high click-through rate of 1.94% on 760,771 impressions. 
    • 26.58% CTR on paid search campaign, delivering 24,758 impressions 
    • 472,826 OTT streaming video completions 
    • Programmatic display drove 8.3k clicks on 8.8 million impressions 

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