Digital Advertising

Case Study:

Resort Festival

OVERVIEW

A mountain resort sought to generate awareness and attendence around a weekend beer festival.

CATEGORY

EVENT – DESTINATION

CAMPAIGN LENGTH

2 WEEKS

GEO-FENCING RESULT

.21% CTR

 

SOLUTION

535media and the client developed a strategy of site retargeting, keyword-level retargeting, and audience targeting to reach individuals. The team built geo-fences around more than 100 microbreweries statewide as well as around large population centers such a major league ballparks, competing festivals and other key locations. The team also established a zone around their festival to track conversions. After launch, we optimized the campaign by adjusting keywords, shifting budget, and tweaking pacing to ensure proper delivery.

Results

Over two weeks, we delivered a .21% CTR, more than doubling the industry average.

  • CAMPAIGN CTR – .21% CTR

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