A convention and visitors bureau wanted to raise awareness among its target audience of event planners. It enlisted the help of 535media, which used geo-fencing event targeting and other programmatic tactics to drive up CTR.
FINAL WEEK RESULT
535media developed a strategy of keyword search retargeting, keyword contextual retargeting, site retargeting, and geo-fencing. We built geo-fences around specific date and time windows at conferences to create an audience and retarget those users after the events. 535media made regular optimizations to improve performance, including adding and removing keywords, blacklisting domains, adjusting frequency capping, and implementing dayparting.
We delivered an exceptional CTR of .5%. The campaign saw significant improvement week over week, improving from .3% CTR to .7% CTR.
- CAMPAIGN CTR – .5% CTR