A law office for a well-known firm was struggling to generate new clientele. Despite having an excellent reputation, as well as a substantial amount of repeat clients, increased competition made acquiring new clients a challenge.
535media starting by optimizing the client’s Google My Business page and social media accounts. We also put together a strategic SEM, paid social and targeted display campaign centered around generating leads. After ensuring that all traffic sources were tagged properly, we enhanced the user experience on the client’s website, and also created custom segments, goals and events within their Google Analytics account.
- New users to the site increased by over 120%
- Organic search referrals increased by 51%
- 22 % increase in organic search traffic year-over-year
- 248 leads were generated
Over 2 months since the campaign lunched, we saw dramatic gains across the four below KPIs.