Digital Advertising

Hospital Geofencing and
Retargeting Campaign

The Challenge

A large hospital sought help in building qualified and engaged online traffic to their School of Nursing, Psychology and Endocrinology programs.

The Solution

535media built a series of personas and custom audiences, built around the target audience’s character traits, online browsing behavior and geographical proximity. We also used visibility and engagement metrics to track interest and designed a powerful retargeting strategy. Custom landing pages were built to convert potential candidates regardless of what device they were using.

CATEGORY

Digital Advertising

CAMPAIGN DURATION

1 YEAR

CAMPAIGN RESULTS

  • 24% increase in unique users year-over-year
  • 20% increase in page views year-over-year
  • 22 % increase in organic search traffic year-over-year
  • Over 250 conversions per month

Results

Over 12 months since the campaign lunched, we saw dramatic gains across the four below KPIs.

+24%
Unique Users

+20%
Page Views

+22%
Organic Search Traffic

250
Monthly Conversions

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