535media developed a comprehensive strategy of geo-fencing, keyword search retargeting, and category contextual targeting to reach individuals seeking home-based care, hospice, or palliative care.

The client identified nearby medical facilities, surgical facilities, doctors offices, retirement centers, assisted living centers, senior citizen residences, and home healthcare offices. 535media built geo-fences around each location.

After campaign launch, 535media optimized the campaign by adjusting keywords and blacklisting poorly performing domains.