We specialize in taking the marketing plans of higher learning institutions to the next level. Our transparent, conversion-driven campaigns routinely exceed the expectations of our partners. We understand the higher education landscape and know how to reach/motivate your target audience.

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In-Depth Reporting and Insights

We never hide numbers, nor do we hide behind them. A partnership with 535media is one of transparency and collaboration. The reporting you will receive will show you everything you want to see on a monthly basis. We will detail performance by tactic with a heavy emphasis on each line item’s performance to the overall goal of the campaign. Not only will you enjoy some of the most in-depth reporting available, but we also add our expert insight. It will feel as if we are members of your own internal team. See the difference for yourself. For an example full-length report, simply fill out our contact form below and request one!

We Drive Results

It’s not quantum mechanics. There are two primary audiences to reach, prospective students and their parents/guardians. The hard part is is finding the custom media mix that will lead to interest-driven phone calls and enrollment form-fills, but we’re pretty good at that too. Here is a peek at how we do it:

  • Exclusive access to streaming audio and video platforms like, Spotify, OTT, Hulu and more!

  • Target students and parents on social media. We have all the platforms covered from Snapchat, Tik Tok and Instagram to Facebook, Twitter and LinkedIn.

  • Reach high school students in specific locations with geo fencing or interested in specific majors with contextual display targeting.

  • Promote applications, virtual tours, and more to your target demographics, including households with teens with email marketing! 

  • We can help you get to the top of the Google search results and making sure we are reaching the people searching for your majors, in your backyard, and even new areas!  

Case Study

Digital Advertising

University Student
Acquisition Campaign

The Challenge

In an increasingly competitive climate, this mid-west university was finding it more difficult to maintain their quota of new student applications. Our goal was to increase applications by 100% for the 2018-19 school year.

The Solution

535media used geo-fencing next to the university’s billboards as well as around other competing universities

We also used keyword search retargeting, category contextual targeting and site retargeting to capture an audience that was in the market for a university.






  • Over 6,000 applications submitted
  • 500% increase in click through rate
  • 800% increase in organic traffic
  • 250% increase in new users


over eight months since the campaign lunched, we saw dramatic gains across the four below KPIs.



New Application

Organic Traffic

New Users

Click – Through Rate

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