Welcome to the 535media digital marketing portal for Janney Montgomery Scott. Our objective is to help Janney financial advisors and branches grow their lines of business. By marketing through 535media, you will have access to our vast array of digital marketing tools designed to cultivate leads for your business-to-business and business-to-consumer service lines. You will be able to easily manage your marketing program and have the peace of mind that exists within a brand-safe and regulatory-compliant environment. You also will enjoy access to state-of-the-art, real-time reporting dashboards that provide a view of your campaign’s performance.
To get started, select from the list below which service line you would like to promote.
Janney Service Lines2
Corporate and Public Finance
Institutional Equity and Fixed Income Sales and Trading
Retirement and Income Planning
Janney Service Lines3
Equity and Fixed Income Investing
Public and Private Capital Raising
Number of Months for Campaign
It is recommended that the start date for your campaign be at least seven days from today. For best results, a campaign should last at least 90 days. A campaign is required to run at least 30 days.
For your convenience, monthly budget allocations will be calculated to a daily delivery amount. From there, we will establish a maximum amount to spend daily to ensure that goals are met throughout the campaign. When deciding on a budget, consider what you hope to achieve through the advertising process. For instance, if you are targeting lead generation, consider that the average cost per lead in the financial services industry is $212. That means if you spend $1,000 on a lead generation campaign, you can expect to receive 4.7 leads. Your campaign goals and the key performance indicators you expect to achieve should be the driving factors in determining a monthly budget. Learn more about goals on the next page.