Display
Affinity
Reach customers based on their specific interests as they browse online content through websites, mobile device apps, digital channels and video services. You can select from a wide range of interest groupings, and your ads will be shown only to those with a specific interest in your services; making affinity targeting an efficient method to reach targeted customers.
In-Market
Reach likely buyers of your products and/or services within your defined market. These likely-to-buy candidates are identified when their online browsing behavior triggers potential intent to purchase goods or services similar to those your are selling; making for an efficient tactic to uncover your target audience and drive new conversions.
Custom Audience Network
No other business is the same as yours. Your customers are demographically unique, have specific interests and exhibit online browsing behaviors that may be particularly unique to your. These attribute makes a custom audience network vital to successful online marketing. We will help create a vibrant network of customers for your business fed by analysis of websites your target market is most likely to visit.
Demographics
Targeting customers in the right demographic increases the likelihood of marketing success. Age, income level and other demographic data help pinpoint customers and drive them to your website.
Site Retargeting
It can be frustrating when customers visit your site but don’t purchase your products and services. With site retargeting, you can identify prospective customers who have visited your website and create a reminder or value proposition to draw them back.
Search Retargeting
People who search using words related to your industry are ideal potential customers. Through search retargeting, we can show your banner ads to customers who have entered relevant keyword phrases into sites across the internet, brand your business and ultimately draw them to your website.
Contextual
There are two types of contextual targeting: keyword and category. Each method uses online behavior to bring likely consumers to your site. Keyword targeting helps you reach an audience drawn to content with keywords relevant to your business. Category targeting identifies audiences engaged on websites or even sections of websites that include content associated with your business.
Geofencing
Using third-party geolocation data, we can target customers who visit or travel near any brick-and-mortar location — including your competitor’s — and serve display ads to them through apps on their mobile devices. We also can set up conversion zones that track activity to help you learn who responds to your online marketing.
Our Work
Case – University
Case Study – Hospital
Case Study – Law Firm
Case Study – Utility Company
Articles
Demystifying GA4: Mastering Paid Ads Analytics
In the fast-paced digital world, running paid ads is a crucial strategy for businesses to reach their target audience effectively. To measure the success of these campaigns, marketers turn to robust analytics tools, and Google Analytics 4 (GA4) emerges as the latest game-changer. In this blog post, we’ll delve into the world of GA4 and explore how it empowers marketers to gain deeper insights into their paid ads’ performance, ultimately driving data-driven decision-making and campaign optimization.
Traditional Marketing vs. Programmatic Marketing
Marketing is the backbone of any successful business, and with the rise of digital technologies, the landscape has witnessed a shift from traditional marketing to programmatic marketing. In this blog post, we will explore the pros and cons of traditional marketing and programmatic marketing to help businesses make informed decisions about their marketing strategies.
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