Industry: Healthcare / Senior Living
Objective: Increase awareness and qualified inquiries for a regional senior living organization’s flagship campaign, focused on helping families explore assisted living and memory care options.

Overview
A regional senior care provider partnered with 535 Media to boost awareness and engagement among families researching senior living options. Using a combination of Paid Search and Targeted Display campaigns, the initiative reached adult children and caregivers in key Pennsylvania markets who were seeking trusted, local care solutions.

Performance Summary
Across both tactics, the campaign delivered over 523,000 impressions and 2,700 clicks, with notable increases in visibility and conversions month-over-month.

• Paid Search:
  • Generated 2,173 clicks from 8,834 impressions (24.6% CTR)
  • Recorded 41 conversions through calls and contact forms
  • 75% of traffic came from mobile devices, reinforcing the importance of mobile-first creative and landing pages 
• Targeted Display:
  • Drove 514,000+ impressions and 538 clicks (0.10% CTR)
  • Strong performance across high-quality placements including regional news and lifestyle sites
  • 320×50 mobile ad units performed best, with high engagement on local devices

Results
The campaign successfully captured high-intent audiences across Western Pennsylvania, with particularly strong engagement in metropolitan areas. Paid Search exceeded industry benchmarks, delivering a CTR nearly 20x higher than average healthcare campaigns. Display extended brand reach, reinforcing trust and driving top-of-funnel awareness that led to measurable conversions.

Key Takeaways

• Audience precision: Behavioral and demographic data pinpointed decision-makers actively researching senior care.
• Mobile-first success: Mobile users drove nearly three-quarters of all engagement.
• Local focus drives performance: Geographic targeting concentrated impressions where conversion potential was highest.

Impact Across Healthcare Clients

Across senior living and healthcare campaigns, 535 Media consistently achieves:

• 10-15% lift in qualified leads through integrated programmatic and paid search strategies.
• 3× higher engagement when pairing emotionally resonant creative with audience-based targeting.
• Proven ROI through call tracking, form analytics, and conversion attribution.