Build Your Omnichannel Advertising Strategy
Choosing where to invest your advertising budget can be difficult. The 535 Media Strategy Builder helps you create a practical omnichannel advertising strategy based on your business, audience, goals, market and available budget.
Answer a few focused questions to receive a recommended channel mix, budget allocation, audience-targeting ideas, creative recommendations and a 90-day action plan. Your strategy may include paid search, social media, display advertising, streaming video, Connected TV, digital audio, geofencing and other channels that support your objectives.
Build the right channel mix before you invest in media.
Opening your saved strategy…
Build the right channel mix before you buy media.
Answer a few focused questions. We will turn your goal, audience, niche, and budget into a coordinated omnichannel starting strategy.
Monthly channel mix
How the channels work together
First 90 days
Measurement plan
Niche-specific direction
Recommended audience targeting
Creative starting ideas
This tool provides a strategic starting point, not a performance guarantee. Final plans should be adjusted for inventory, competition, creative, tracking, and live campaign results.
Where should we save your plan?
Enter your information to view the complete recommendation and receive a private return link.
Build a Smarter Advertising Plan
An effective marketing strategy is not about appearing on every available platform. It is about selecting the channels that best fit your audience, business goals, buying timeline and budget.
The 535 Media Strategy Builder provides a customized starting point for your advertising plan. It evaluates the information you provide and recommends how different channels can work together throughout the customer journey. This may include building awareness through Connected TV or digital video, capturing active demand through paid search, reaching specific audiences through programmatic display and reconnecting with interested visitors through retargeting.
Your completed strategy includes a suggested media mix, budget distribution, targeting recommendations, creative ideas and priorities for the next 90 days. Use it to organize your thinking, compare potential advertising channels or prepare for a more detailed media-planning conversation.
Frequently Asked Questions
What is an omnichannel advertising strategy?
An omnichannel strategy coordinates multiple advertising channels around one audience and business objective. It helps ensure that paid search, social media, display, video, audio and other tactics work together instead of operating independently.
How does the Strategy Builder create my plan?
The tool uses your industry, offering, target audience, market, goals, budget and current marketing readiness to recommend a potential channel mix and 90-day action plan.
How much advertising budget do I need?
The Strategy Builder adjusts its recommendations based on the budget you enter. The goal is to create a realistic starting point instead of recommending every available advertising channel.
What will my completed strategy include?
Your strategy may include recommended advertising channels, percentage-based budget allocation, audience-targeting ideas, creative concepts and suggested next steps.
Is the strategy a final media plan?
The results provide a customized starting strategy. Campaign pricing, available inventory, geographic coverage and platform requirements should be reviewed before launching a final media plan.