Industry: Automotive / Retail
Objective: Build brand awareness and drive dealership traffic through targeted streaming video and CTV advertising.

Overview

A regional auto dealership partnered with 535 Media to reach in-market car shoppers through OTT/CTV, YouTube TV, and Amazon Prime Video. The strategy focused on connecting with consumers where they spend the most time – streaming content on their preferred devices – while optimizing delivery to priority local markets.

Performance Summary

The two-week campaign (September 18–30, 2025) exceeded its impression goals across all platforms and delivered exceptional engagement:

• OTT/CTV: 55,152 impressions | 96.23% completion rate
  • Nearly all viewers watched the video in full, reflecting strong creative resonance and targeting accuracy.

• YouTube TV: 254,798 impressions | 32.82% video view rate
  • Exceeded industry benchmarks for automotive video engagement.

• Amazon Prime Video: 25,724 impressions
  • Delivered additional reach across key suburban markets, including high-value ZIP codes.

Results
The campaign achieved over 335,000 total impressions and an average video completion rate above 90%, proving that strategically placed streaming ads can successfully engage high-intent auto shoppers. The performance reinforced that video continues to be a powerful driver of awareness and dealership consideration when paired with precise targeting.

Key Takeaways

• High completion rates indicate strong audience retention and creative alignment.
• Cross-platform exposure extended reach across premium streaming environments.
• Localized targeting effectively captured active shoppers within dealership trade areas.